Visual identity for a conceptual hotel inspired by IKEA. This brand focuses on two leading values of the company. The first value is togetherness. Togetherness is at the heart of IKEA culture, from here the idea was rolled for the branding of the "IKEA Hotel", a hotel where people come on vacation to relax, and yet feel at home. The second value I chose to focus on is simplicity.
(Visual Identity, Branding, Typography)
